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30% Reduction in Packaging Weight

We are committed to reducing the total weight of primary and secondary packaging used for our products by thirty percent before 2025. 2017 is our benchmark year for measuring the reduction, with updated yearly figures calculated in proportion to the total number of kilos of fruit and vegetables sold.

These starting points will help kickstart the journey to reaching our packaging goals:

  • Packaging must enrich the product—omit packaging where it is unnecessary
  • Optimising existing packaging
  • Working toward weight reduction for all types of packaging materials
  • Developing new packaging concepts
  • Optimising the logistics process: a product is ideally packaged only one time during the supply chain

100% Recyclable packaging

By 2025, all packaging we use must be able to be processed by the recycling system and separated by the consumer in one easy step.

All packaging used to hold our products will be fully recyclable for waste processors by 2025. This promise means that the purchaser of the product does not have to take any extra steps to dispose of the packaging properly. The following are points of attention for achieving 100% recyclable packaging:

  • As of 2025, our packaging will consist of mono-material, which means, for example, that the packaging label must be the same material as the packaging itself.
  • We will phase out the following difficult-to-recycle materials: black plastic, metals, polystyrene (PS), polyvinyl chloride (PVC), and expanded polyethylene (EPE).
Valstar Shopping Bag
Valstar Shopping Bag

Responsible Material Usage

“If we package a product, then we prefer to use sustainable materials, renewable resources, or recycled materials.”

The main principles of ensuring responsible material usage are as follows:

  • 100% FSC/PEFC paper
  • 90-100% rPet as the main input for PET
  • Bio-based plastic and alternative materials (as long as it is more sustainable and originates from a waste stream)
  • No bio-degradable or compostable materials (these cannot be recycled)

Internal and External Communications

We inform our internal and external stakeholders of our packaging and its sustainability by providing the following information:

  • Consumers: by 2025, all packaging that reaches consumers will state which material the packaging consists of, the sustainability of this material, and how it can be recycled accordingly. After all, the consumer represents a crucial link in completing the “cycle” of recycling.
  • Our colleagues: by using a decision tree, our decision to commit to sustainable packaging was made more easily and efficiently.
  • Customers & suppliers: we stay in contact with our purchasers and suppliers to develop sustainable packaging throughout the supply chain.
Valstar Shopping Bag
Valstar Shopping Bag

Goals for 2021

1. No metals: our packaging no longer contains any metals

The production of metals requires a lot of energy and is therefore very damaging to the environment. Moreover, the use of metals in our packaging is mainly as a clip on netlon packaging. This combination of materials makes it difficult to recycle. Therefore, by the end of 2021, we want no longer want metals in our packaging.

2. No PVC: our products will no longer be packaged in PVC

PVC packaging carries a high environmental risk, because it contains toxic substances such as chlorine and plasticizers. Burning this material produces the highly toxic dioxin. Although PVC is already on the red list in the Netherlands and for many of our customers, it is still a very commonly used material in other countries. Therefore, we have to be extra alert to eliminate this material.

3. FSC/PEFC Cardboard or Paper: All paper and cardboard packaging ordered in the EU is PEFC or FSC certified and the packaging displays this logo.

Cardboard or paper with an FSC or PEFC certification indicates that the trees used to produce the material originate from a sustainably managed forest. These forests are selectively logged and a new tree is planted for each tree that has been cut. By having the logo on the packaging, we make this explicit.

4. Inventory top 20 packaging: classify on recyclability and improve at least 3 of them.

The 2020 inventory is the basis for classifying these packages according to their recyclability; in other words, can this package be properly recycled in one go by the processor? At least 3 poorly recyclable packages will be improved per company so that they can be recycled well and consumers can easily dispose of the packaging without having to perform many actions.

In addition, in 2021 we will investigate whether we can also save 30% weight in our cardboard boxes by 2025.