The power of vegetables

Our vision is to help consumers enjoy delicious vegetables on a daily basis and lead healthy lives. Our products are bursting with essential vitamins and have a minimal impact on the environment. By focusing on health benefits, convenience, sustainability, and making our products unique, we aim to inspire our customers by providing produce that is set apart from regular products.

We like to collaborate with our customers and are energised by developing innovative and exciting concepts. By working to inspire the development of a wide range of products and brands, advising on category management in the supermarket, and supplying the highest quality vegetables, we work together to produce the best results possible from the available vegetable supply.

The Supply Chain

Our Story

“Fa. M. Valstar” was founded in 1928 by Maart Valstar, a descendant of an original Westland horticultural family. He established himself as a trader at the newly built Fruit and Vegetable Auction site in Naaldwijk and began his legacy supplying customers in the Netherlands, Germany, and England with fresh produce. Later, he expanded his exports to reach other European countries: Sweden, Ireland, Switzerland, and Belgium.

90 years later, Valstar is still located in Westland, recognised as one of the world’s largest and most innovative greenhouse horticulture clusters. We work closely with our local growers and suppliers while also operating on an expansive international level. Thanks to our offices in Spain and the United Kingdom, we maintain close ties with our overseas growers, which means we can ensure consistent, excellent quality throughout the year.

Our History



Valstar is in possession of various certificates for quality requirements. In order to guarantee quality and food safety, we and the companies within the Best Fresh Group cooperate with suppliers who are in possession of a GFSI certification (IFS, BRC, FSSC22000, GlobalG.A.P.).