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start
1928

Fa. M. Valstar is founded in Naaldwijk by Maart Valstar, descendant of an old “Westlandse” growersfamily. In mid-July of this year, Maart established himself as a trader on the newly built vegetable and fruit auction “Naaldwijk”. During the first years not only Dutch, but also German and English customers are being supplied.

1928
1946
1946

The export activities are being expanded to other European countries: Sweden, Ireland, Switzerland and Belgium.

1953

The name of the company has changed to M. Valstar & Co B.V. In this 25th anniversary year Valstar exports to 9 countries in Europe.

1953
1972
1972

The new fruit and vegetable auction “Westland-Zuid” has been established in ‘s- Gravenzande. After 44 years, Valstar moves to the new auction, where everything is being dealt with on a bigger scale and more efficiently. On the image shown on the left, much work is being done from the new office in ‘s-Gravenzande in 1989.

1993

The previous identity of Valstar Holland B.V. Start of the export to Japan, the USA and Eastern-Europe from the new location “Westerlee” in De Lier.

1993
2015

The opening of an own office in Almería: Valstar Spain. With this office, the direct shipments from our own growers in Spain to our European customers has been made easier.

2016

The opening of an office in the United Kingdom.

2017

New identity for Valstar - Vitality in Vegetables. Our new brand identity and statement illustrate that we stay new since 1928. Our mission and vision for the next future is clear and with bright new colours.

2017
plaatje

Where we are heading to

Our mission is to continue and develop sustainable business for all our partners. Via our customers’ journeys we constantly improve our engagement and adapt new ways of marketing fresh fruit and vegetables. We initiate and arrange visits in order to ask and to answer, to discuss and to study and to look and discover new bright solutions.