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30% Reduction in Packaging Weight

We are committed to reducing the total weight of primary and secondary packaging used for our products by thirty percent before 2025. 2017 is our benchmark year for measuring the reduction, with updated yearly figures calculated in proportion to the total number of kilos of fruit and vegetables sold.

These starting points will help kickstart the journey to reaching our packaging goals:

  • Packaging must enrich the product—omit packaging where it is unnecessary
  • Optimising existing packaging
  • Working toward weight reduction for all types of packaging materials
  • Developing new packaging concepts
  • Optimising the logistics process: a product is ideally packaged only one time during the supply chain

100% Recyclable packaging

By 2025, all packaging we use must be able to be processed by the recycling system and separated by the consumer in one easy step.

All packaging used to hold our products will be fully recyclable for waste processors by 2025. This promise means that the purchaser of the product does not have to take any extra steps to dispose of the packaging properly. The following are points of attention for achieving 100% recyclable packaging:

  • As of 2025, our packaging will consist of mono-material, which means, for example, that the packaging label must be the same material as the packaging itself.
  • We will phase out the following difficult-to-recycle materials: black plastic, metals, polystyrene (PS), polyvinyl chloride (PVC), and expanded polyethylene (EPE).
Valstar Shopping Bag
Valstar Shopping Bag

Responsible Material Usage

“If we package a product, then we prefer to use sustainable materials, renewable resources, or recycled materials.”

The main principles of ensuring responsible material usage are as follows:

  • 100% FSC/PEFC paper
  • 90-100% rPet as the main input for PET
  • Bio-based plastic and alternative materials (as long as it is more sustainable and originates from a waste stream)
  • No bio-degradable or compostable materials (these cannot be recycled)

Internal and External Communications

We inform our internal and external stakeholders of our packaging and its sustainability by providing the following information:

  • Consumers: by 2025, all packaging that reaches consumers will state which material the packaging consists of, the sustainability of this material, and how it can be recycled accordingly. After all, the consumer represents a crucial link in completing the “cycle” of recycling.
  • Our colleagues: by using a decision tree, our decision to commit to sustainable packaging was made more easily and efficiently.
  • Customers & suppliers: we stay in contact with our purchasers and suppliers to develop sustainable packaging throughout the supply chain.
Valstar Shopping Bag
Valstar Shopping Bag

Goals for 2020

1. No black plastic

Black plastic is not recognised by machinery during waste processing. Because of this, it cannot be recycled and needs to be incinerated. We thus do not want to use black plastic at any point throughout the supply chain as incineration negatively impacts the environment.

2. No compostable plastic

Compostable plastic cannot be composted using industrial composting methods, nor can it be recycled in the standard stream of traditional plastics. In current systems, compostable plastic is unfortunately incinerated, so it is important for us to exclude compostable plastic from our supply chain and prevent this from happening.

3. Recycling logos present on all new packaging

The consumer plays a crucial role in completing the recycling process; it is therefore extremely important that they know how and where to return our packaging so that it can be recycled properly.

4. Inventory list of top 20 packaging

By the end of 2020, our goal is to list at least the top 20 most used packaging materials in our company. Based on this inventory list, we can determine potential areas for improvement and focus on making our most frequently used packaging more sustainable.