Packaging helps to improve our products’ shelf life, food safety, and appearance during transport. But we see too much and unnecessary packaging material as a “waste” as it damages the environment as well. For 2025, we have created several goals that will help us to achieve excellent results in this area. We also have made it our goal to package the product only one time during its life cycle. This goal is only feasible if we promote involvement and transparency throughout the entire supply chain.
We are committed to reducing the total weight of primary and secondary packaging used for our products by thirty percent before 2025. 2017 is our benchmark year for measuring the reduction, with updated yearly figures calculated in proportion to the total number of kilos of fruit and vegetables sold.
These starting points will help kickstart the journey to reaching our packaging goals:
By 2025, all packaging we use must be able to be processed by the recycling system and separated by the consumer in one easy step.
All packaging used to hold our products will be fully recyclable for waste processors by 2025. This promise means that the purchaser of the product does not have to take any extra steps to dispose of the packaging properly. The following are points of attention for achieving 100% recyclable packaging:
“If we package a product, then we prefer to use sustainable materials, renewable resources, or recycled materials.”
The main principles of ensuring responsible material usage are as follows:
We inform our internal and external stakeholders of our packaging and its sustainability by providing the following information:
1. No black plastic
Black plastic is not recognised by machinery during waste processing. Because of this, it cannot be recycled and needs to be incinerated. We thus do not want to use black plastic at any point throughout the supply chain as incineration negatively impacts the environment.
2. No compostable plastic
Compostable plastic cannot be composted using industrial composting methods, nor can it be recycled in the standard stream of traditional plastics. In current systems, compostable plastic is unfortunately incinerated, so it is important for us to exclude compostable plastic from our supply chain and prevent this from happening.
3. Recycling logos present on all new packaging
The consumer plays a crucial role in completing the recycling process; it is therefore extremely important that they know how and where to return our packaging so that it can be recycled properly.
4. Inventory list of top 20 packaging
By the end of 2020, our goal is to list at least the top 20 most used packaging materials in our company. Based on this inventory list, we can determine potential areas for improvement and focus on making our most frequently used packaging more sustainable.