Sustainably packaging, what is that all about?

It is perhaps one of the most discussed topics in recent years: sustainable packaging. We believe packaging materials must be both functional and durable. But how can we make this possible? Our Packaging Manager, Martin van Rest, discussed this topic with Ruud Hoosemans of GroentenFruit Huis (Fresh Produce Center). You can watch their conversation in the latest video from our Sustainability Series!

Choosing the right packaging is always a difficult topic, and we are constantly discussing how to best make this decision. Each material offers its own advantages and disadvantages, but what is the most sustainable option for us to choose?

To find the answer to this question, we have been working for a long time at Valstar to make our packaging more sustainable. Our focus is on ensuring circularity and making the lowest possible environmental impact without compromising the quality of our products. To make the best, most well-informed choices, we have put together a Sustainable Packaging Team within Best Fresh. This team advises us on sustainable materials, recycling processes and areas for improvement for our primary and secondary packaging. In addition, this team has set 4 important goals for 2025 to achieve in regard to our packaging.

What are these goals? Find out here.